Generative engine optimisation

Positioning your brand for GEO

The way people find information has changed. Instead of just a list of links, your customers are now receiving summarised answers from AI tools like ChatGPT, Gemini and more.

GEO (Generative Engine Optimisation) is about positioning your business as a credible, high-quality candidate for these AI engines. We help you build a digital reputation that is clear, unique and trustworthy, so that when an AI looks for a source, your brand is ready to be considered.

AI Content Writing
The impact of GEO

Success is now about being the answer

Think about how you use the internet today. Instead of scrolling through pages of links, more people are simply asking an AI like ChatGPT or Gemini for a recommendation. If your business isn’t “part of the conversation” these tools are having, you effectively don’t exist for those customers.

Success has always been about getting a click, or a conversion, but with how search is evolving, success is now about being the answer. When an AI chooses information and mentions your brand, it’s like a digital “word-of-mouth” recommendation. Even if the user doesn’t click through immediately, they’ve seen your name associated with a helpful, ‘expert’ response. That builds a level of trust that people are now turning to.

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How we optimise for GEO

Establish Authority

We focus on specific content strategies that increase the probability of your brand being used by generative engines to form their responses.

The Problem: AI engines don’t just look for keywords; they look for an understanding of the subject. Shallow content is often ignored.

The Action: We help structure your content in a way that feels like comprehensive guides that cover topics from multiple industry angles.

The Outcome: You show the engine that your site is a logical, expert resource, increasing the likelihood of the AI pulling information from your pages

Integrate original insights

Use your content to create value

The Problem: If your content says the exact same thing as everyone else, an AI has no reason to prioritise your brand.

The Action: We help you integrate original insights, unique team quotes, and data that isn’t available elsewhere.

The Outcome: By providing unique value, you give AI models the specific information they need to provide a more detailed answer than competitors, this makes AI more likely to use your brand as the source.

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Become a credible choice for AI

Evidence-based Writing

The Problem: AI models prioritise information they can verify. Unsupported claims are a risk to the AI’s accuracy.

The Action: We ensure your claims are backed by “evidence,” such as links to external sources and consistent data across platforms like Google Business Profile or directories.

The Outcome: You provide the “proof” AI needs to support your services, making your brand a safer, more credible choice for LLM engines to recommend.

Ready-to-use insights

Structural Clarity

The Problem: AI engines shouldn’t have to “guess” what your page is about or where the answer is located.

The Action: We optimise your content using question-led headings and scannable structures like bullet points and summaries or FAQs.

The Outcome: We help make your Data Extractable. Make your insights “ready-to-use,” meaning AI systems can easily lift and credit a sentence or paragraph for their own response.

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Content designed for GEO

We focus on the types of content that AI models are most likely to use when forming their responses

We help focus your content so that it provides deep, helpful answers to the questions your customers are actually asking.

Write and share your team’s lived experience from the human perspective that AI cannot create on its own. Content like this is more likely to be picked up by GEO, as it offer a uniqueness and normally comes with trust signals, as this content is general long form, including things like case studies.

Restructuring and rewording your content, we help you to become a resource that other businesses (and most importantly, AI models) may choose to reference.

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