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How to get the most out of your press release: Remember the robots
October 7,2021
How to get the most out of your press release: Remember the robots
by
Isev Team
The press release is an essential part of the online PR toolkit, but it’s evolving. When writing a press release it is essential to remember that you are writing for more than just reporters and a target audience – but also spiders, search engines and robots.
There are a number of tactic’s that can make a press release more attractive.
Use bold type, bullet points and underlining to break up the text and make it more interesting to read. Interesting formatting is a great way to highlight key points in the release.
Breaking the content up into digestible sections will also provide cues for ‘skimmers’ to gather meaning as they scan for relevant information.
Always pay close attention to the length of headlines and text – will the headline draw the targeted audience in? The headline should not be no longer than 22 words, generally it’s been found that Google will not index headlines in Google News if it’s longer.
The release in itself should be a minimum of 125 words long. Again it’s unlikely to qualify for Google News if it’s shorter, however Google has not provided an exact word count. It is also a bad idea to start out with bullet points and offer little narrative.
Continue Reading
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Ecommerce has completely changed the way we consume and sell. From browsing products on websites and apps to buying directly through social media, selling online makes it easier than ever for businesses to reach customers without the high costs of a traditional store. We’ll explore what e-commerce is, how it works, the different types of … Continued
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September 2nd, 2025
PPC in 2025: Why Your Business Should Consider Using Google Ads
Google Ads remains a powerful and constantly evolving solution. It's an great tool for businesses that want to be seen, stay competitive, and achieve tangible growth
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Editing Magento 2 Mega Menu with Venustheme
To edit your the Mega Menu, using the Venustheme extension in Magento 2 To get to the menu, you will need to go to the lef thand navigation and Venustheme > Manage menus. Select menu you want to edit. If you have a separate mobile and desktop menu, they will both need to be updated. … Continued
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June 23rd, 2025
Upgrading Magento 2.4.5 to 2.4.6
Magento is one of the most powerful and flexible ecommerce platforms available. For store owners currently on Magento 2.4.4, moving to version 2.4.6 is more than just a recommended upgrade—it’s a necessary step to keep your business safe, compliant, and competitive in an evolving digital environment.
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