• blog
  • Almost a third of the US find out what

October 7,2021

Almost a third of the US find out what

byIsev Team Isev Team

Nearly a third of Americans (27 per cent) now get news from their smartphone or tablet mobile application.

Research by Pew Research Centre, found that although this figure is relatively high, people don’t rely solely on apps – 80 per cent of web users also visit news sites via a computer.

The study of 3,000 web users, also reported that search engines are no longer a top source for people to find the latest news, and took second place to apps.

‘Eight in ten who get news on smartphones or tablets, for instance, get news on conventional computers as well,’ Pew said in its report.

‘People are taking advantage, in other words, of having easier access to news throughout the day – in their pocket, on their desks and in their laps.’

Social media sites were found to be less important than apps when driving traffic to websites, even though 54 per cent of the US, around 133m, uses Facebook and Twitter regularly.

Only 9 per cent of American adults said they would follow news that pops up on Facebook or Twitter ‘very often’. Compared with 36 per cent stating they would go directly to a news company’s site or app.

The report also found that people are thought to be consuming more news than ever before.

‘A mounting body of evidence finds that the spread of mobile technology is adding to news consumption, strengthening the appeal of traditional news brands and even boosting reading of long-form journalism,’ said Pew in its report.

‘Our analysis suggests that news is becoming a more important and pervasive part of people’s lives,’ Pew Director Tom Rosenstiel said. ‘But it remains unclear who will benefit economically from this growing appetite for news.’

Continue Reading

Business Marketing Strategies: Our complete guide

This guide explores essential strategies for Telford businesses looking to expand their reach and improve their marketing performance.

Leanne September 16th, 2025
What is ecommerce? A Complete Guide for 2025

Ecommerce has completely changed the way we consume and sell. From browsing products on websites and apps to buying directly through social media, selling online makes it easier than ever for businesses to reach customers without the high costs of a traditional store. We’ll explore what e-commerce is, how it works, the different types of … Continued

Isev Team
Isev Team September 2nd, 2025
PPC in 2025: Why Your Business Should Consider Using Google Ads

Google Ads remains a powerful and constantly evolving solution. It's an great tool for businesses that want to be seen, stay competitive, and achieve tangible growth

Isev Team
Isev Team August 6th, 2025
Editing Magento 2 Mega Menu with Venustheme

To edit your the Mega Menu, using the Venustheme extension in Magento 2 To get to the menu, you will need to go to the lef thand navigation and Venustheme > Manage menus. Select menu you want to edit. If you have a separate mobile and desktop menu, they will both need to be updated. … Continued

Isev Team
Isev Team June 23rd, 2025