We’re isev, an SEO Shropshire and digital marketing company, we specialists and are experts in Search Engine Optimisation, but before we continue, if you are wondering what SEO is:
“Search Engine Optimisation (SEO), it is the process of optimising your website for keywords and topics, with the aim of increasing your organic visibility and traffic from search engines.”
With approximately 90% of traffic starting on search engines like Google, Bing and Yahoo, SEO is vital to get yourself seen by prospective customers.
We have a wealth of experience with SEO, website optimisation and digital marketing, we are always striving to learn more and keep on top of the latest news and trends, to ensure your website is optimised using the latest tips and techniques.
With the ever changing field of how search engines like Google, change and tweak their ranking algorithms, it’s very important to make sure you are only using effective ‘white hat’ techniques. We will help you with off and on page SEO, optimising your on-page content and performance, in-depth competitor analysis and link profile.
Do not copy what other websites have on them, it will look like you have nothing of your own to say, and this will not help with you rankings with search engines.
People will be looking for answers, if they can not find them on your website, they will find them elsewhere, so make things as easy to find and helpful as possible.
Over 50% of people will spend less than 15 seconds looking at your website, and if they can not see what they are looking for, they’ll look elsewhere. Make sure your people know they’ve come to right place as soon as they land on your website.
It won’t help with rankings. Search engines continually get more sophisticated, and they’ll see if you are cramming keywords into your content for the sake of it, they want content that has been written for human beings.
Don't worry if you do not see instant change. This is not an overnight job, there are many other factors that are taken into account, like traffic, bounce rate, on page time, brand recognition etc. but as long as you take into account what it says above, your website will be its way to improving your rankings.