Search Engine Optimisation still remains one of the most valuable traffic sources for websites, the way search engines function is getting more and more complex with each update.
It is no longer a case that you can write out some unique content and climb up the search rankings, there are many factors at play, that have to be looked at to increase a websites visibility and make your website successful, here are a few:
Organic search traffic is the highest source of website traffic.
Allows people to find you at the point of search.
Improving website ranking is easy to track and see the results.
Organic search traffic is typically more engaging for visitors than other sources.
Good rankings Improve Brand Perception and create strong brand positioning.