• blog
  • Women make up 58 per cent of all users on networking sites

October 7,2021

Women make up 58 per cent of all users on networking sites

byIsev Team Isev Team

Social networking sites are attempting to attract more men as it is revealed that women make up 58 per cent of online networkers, a study has found.

The amount of people joining Facebook and Twitter doubled between 2008 and 2010 – but over this period of time male users dropped three per cent, according to the Pew Research Centre.

This has left social networks struggling to figure out how to attract large number of men to these social media sites.

Men are naturally less likely to use social media as a form of expression, according to Keith Hampton, the study’s lead author and a Rutgers University communications professor.

So even if a website was created solely for me it wouldn’t make a huge difference in attracting men to network online.

He said: ‘Women historically are the networkers in relationships.’

This hasn’t stopped entrepreneurs trying to attract this difficult market.

Amplified is an eight-month old social network targeted entirely at men. The company also designed mobile application Jaxx, which sees men join groups depending on shared interests.

Men were found to interact more online when talking about activities or interests such as football scores – rather than personal feelings.

But it’s difficult to tell if networks such as this, targeted solely at men, will thrive in the way Facebook and Twitter have.

Continue Reading

Data Analysis: Tips and Best Practices

Now that a vast majority of businesses are online, there are a range of different data sets that they can analyse. This is great! It means they can really take the time to understand how their business is doing, they can also learn more about their customers. However, this isn’t the easiest process if you … Continued

Avatar
Leanne July 23rd, 2024
Should you get your website redesigned?

Recognising whether your website needs a redesign involves assessing various crucial areas that impact its overall success, such as user experience, and more. From visual elements to technical aspects, every component contributes to the effectiveness of your online presence. To guide you through this process, we’ve compiled a comprehensive list to help you figure out … Continued

Isev Team
Isev Team June 4th, 2024
Key Practices for Enhanced Admin Security

Safeguarding your website’s admin area is crucial in today’s digital age, especially as despite the amount of online security available, there are just as many threats. Websites hold a wealth of sensitive information and the admin area of a website is a prime target for cyber threats, such as data breaches and unauthorised access. This … Continued

Isev Team
Isev Team May 22nd, 2024
Why you need to upgrade Magento

Upgrading Magento offers a wealth of benefits, yet many businesses remain reluctant to take the leap. Despite the compelling advantages, the process of upgrading can be perceived as complex and resource-intensive – and while this can be true, the benefits and safety that comes with upgrading should be enough cause to get businesses to capitalise … Continued

Avatar
Leanne May 17th, 2024