SEO (Search Engine Optimisation) is the process of improving the visibility of your website to Search Engines so you can achieve the highest possible position within the natural search listings on the Search Engines.
SEO is basically the process of understanding how search engines analyse their search results and therefore understanding how to make your site appear high in their results and therefore as visible as possible.
The more visible you are the more visitors you will have; and the more visitors you have the more customers you end up with.
PPC or pay per click is another way to optimise your website. This involves positioning your business in the Search Engine Results Page (SERP) for a selection of terms that your potential clients use, to search for the products and services you offer.
For companies wanting to create an online presence it is essential that your potential customers can find you easily, if they can’t they might just go with a competitor that’s easier to find – shrinking the traffic to your site.
Simply advertising your web address in the usual print media or TV is not enough, the adverts may not reach all the potential customers you’d hoped for. However if a potential customer types a few words in google, they can immediately be directed to your website. To guarantee they are taken to your website over those of your competitors, your website needs to be optimised correctly to be in the highest rankings of the search.
Optimising your website will not only bring you an increase in sales leads, it will lower your advertising costs, your reach will be extended globally and will enable you to build your online reputation and you brand by communicating your message to your target audience.