• blog
  • Pay per click advertising collides with social media

October 7,2021

Pay per click advertising collides with social media

byIsev Team Isev Team

Beginning this month Google will be adding the +1 button to adverts run through the Google Display Network.

This will allow users to suggest any pay-per-click (PPC) advert to friends logged into Google by clicking on the icon.

Taking social recommendations to the next level, Google has combined the use of PPC and social media interaction.

By clicking on the +1 button, friends of the user will see the advert, together with a profile picture of the original viewer and a message stating that they gave it a +1.

This new use of the icon has the potential increase exchanges between Google network users and click-through rates.

This change will be automatic, with +1 icons added throughout October, however advertisers will be able to stop this change by changing their campaign settings within their AdWords account.

Mark Baker, online marketing manager at theEword, said: ‘Google is trying to bring social media to all aspects of search, so it makes sense for them to push +1s for PPC. Whether or not this initiative takes off remains to be seen, but the key things for PPC advertisers to watch out for are how many people use +1s and under what circumstances.’

The Google +1 button was launched in June after a successful trial at the beginning of the year. The +1 function is highly important to Google when deciding the significance of a web page in natural search results.

Continue Reading

Upgrading Magento 2.4.5 to 2.4.6

Magento is one of the most powerful and flexible ecommerce platforms available. For store owners currently on Magento 2.4.4, moving to version 2.4.6 is more than just a recommended upgrade—it’s a necessary step to keep your business safe, compliant, and competitive in an evolving digital environment.

Isev Team
Isev Team June 11th, 2025
Can You Build a Website with Magento?

Magento is a powerful and flexible platform that allows businesses to create online stores tailored to their businesses. So, can you build a website with Magento? Absolutely. The more important question should instead be: what does it take to build one? Whether you’re a developer planning to work with Magento or a business owner considering … Continued

Isev Team
Isev Team May 14th, 2025
What Does a Magento Developer Do?

A Magento developer is more than just a coder — they’re a critical piece in building a successful ecommerce store.

Isev Team
Isev Team April 29th, 2025
Google My Business Optimisation Guide

Google Business Profiles are an essential tool for improving your online visibility, attracting customers, and increasing your businesses engagement. As such, optimising your profile can significantly enhance things like your local search ranking, making it easier for potential customers to find your business. This guide will walk you through the key steps to fully optimise … Continued

Isev Team
Isev Team April 12th, 2025