Posted On: Mar 09, 2020 By
An overview of the website's performance. From here you can quickly see things like lifetime sales, average order value, most purchased products and search terms made on the website. There’s also a graph showing recent order activity.
This is where you’ll find all the information about the website's transactions.
This where your products and category structure are created and controlled from.
Contains all the details of customers who have created accounts on your website.
This where you manage your website marketing, this ranges from promotions to reviews.
Here you create discounts for the catalogue rules that apply discounts directly to the products and cart rules that apply discounts in the cart. These rules are based on the conditions set.
You customise the email notifications sent from the store. You can also manage your newsletters subscribers and an RSS feed.
Integrate your products with other marketing channels such as Google shopping ads.
Here you can manage elements to help with your website optimisation. These include URL rewrites for reviewing and creating redirects, reviewing and directing on site searches to specific pages and creating sitemaps.
This is where you can see and manage reviews on the website.
Create personalized, automated and personalized communications and generated reports using data from your Magento store. This is powered by DotDigital.
Here’s where you manage and create content elements for your website. This also contains the websites design configuration.
This is where you can create pages and sections that can be added to pages such as blocks and widgets.
Where you can manage the head and footer configuration, change the website theme and schedule theme changes.
Though there may seem like a lot in this menu, it’s actually fairly straight forward. All the items in here equate to a different type of report.
This includes reports for around the cart including products added, abandoned carts as well as the search terms used to search on the website.
These reports are about the reviews left by customers and the reviews products have accrued.
These reports look at the sales based side of the website including reports for orders, tax, invoiced and shipped orders, refunds given, discount coupons usage and PayPal settlements.
Reports around customers, the number of orders from customers, the order totals and the number of new customers.
These reports revolve around how many views products get, the best sellers, low stock products and which ones geet ordered/downloaded.
This is where you refresh the statistics for the reports.
This is where the make up and configuration of your store is setup. This ranges from creating product attributes, tax rules, website configuration.
This where you control the store hierarchy via the websites configuration, store views, terms and conditions and the setting the order statuses to use.
This is where you set up the taxes your website will use. This includes the tax amounts and where those taxes apply to.
This is where you manage your website currency and the symbols used.
Here you can manage and create product attributes and attribute sets.
Here you will find the tools for the system operations.
Here is where you can import and export data from the site. This covers everything from products to tax settings.
The integrations/plugins you have installed on the store.
Tools cover the data of the website, it’s where you can control the website cache, view the indexes and set back-ups.
This is where you can manage users and set up roles for them and see locked user accounts.
For more information, take a look at our using and managing your Magento 2 website guide.