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How to select highly effective SEO keywords

by: isev

on: 13th April, 2011

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How many keywords should you assign to each page on your website-and
how should you pick them? Search engine optimisation (SEO) can be
confusing, but here we have five top tips for success:

Probably something you do everyday, type some words into a search
engine to find a product, service or answer of some kind – these are key
words.

Optimising your website involves assigning key words to each page. So
if done right this can have a massive impact on the amount of traffic
driven to your website – and in turn the amount of customers you have. It
is essential for natural growth of your ranking in a search engine.

SEO keywords – Focus on good phrases

Key words are used a lot but in actual fact key phrases can be of more help. A single word is not a  strategy to be employed.

It’s easy to get caught up in all the jargon; keyword creation should
start simply with answering the question of ‘What products or services
do you sell?’

For example:

If you sell cat food online, the root words cat and food alone would
be very poor keywords because on their own, neither cat nor food do a
good job at describing what you sell. Though this example makes it
obvious, many times we have to fight through our urge to include those
larger, broader root keywords.

SEO Keywords – Be specific

If you use just one key word for your website, for example an online
shoe shop. Getting the word shoes highly ranked may be at the top of
your list of marketing objectives. And yet this would probably not be a
profitable keyword that will funnel relevant traffic to a site. This is
because, from a natural SEO perspective, you are unlikely to rank highly
for this term unless you are a massive, highly authoritative site—or
fortunate enough to be shoes.com, as Google rewards keywords that match
website addresses.

In this instance it’s best to go after more specific key words such as
high-heeled shoe or strappy sandal. The competition for these more
specific words is less intense, but also from an SEO perspective those
more specific keywords are going to have a significantly higher
conversion rate to purchases on your site.

SEO Keywords – Using Google’s Wonder Wheel

A secret of one of one of the most popular search engines: Google’s
Wonder Wheel. This has only been around for about 12 months, and is not
the most obvious search tool to use. The wheel can be used by typing in a
search and then selecting ‘Wonder Wheel’ under the filter options (on
the left-hand navigation).

What you can now see is a visual representation of the way that
Google groups together keywords. This alone can become the basis of your
SEO keyword research.

SEO Keywords – Repetition

Repetition is great, as long as the meaning of the phrase as a whole
is sufficiently varied. In other words, cat food and cat food online are
basically the same, and the content that one might expect to find
associated with both keywords is the same. However, cat food reviews and
cat food comparison indicate somewhat different content and therefore
are suitable to be used in together as keywords.

SEO Keywords – Guiding Your Content Strategy

Keywords should guide your overall content strategy. Traditionally we
think about content and key words, we build a website, and then launch a
SEO marketing campaign – this can limit the success of the website. It
is better to think about it as a circular process; since our keyword
research reflects both what users are seeking and the way that the
search engines ‘think’ about keywords, we let that help to drive our
content strategy.
In turn your website will be rewarded with higher rankings, greater
traffic, and a higher ROI from our marketing efforts

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