How to select highly effective SEO keywords

How to select highly effective SEO keywords

Posted On: Apr 12, 2011 By

How many keywords should you assign to each page on your website-and how should you pick them? Search engine optimisation (SEO) can be confusing, but here we have five top tips for success: Probably something you do everyday, type some words into a search engine to find a product, service or answer of some kind – these are key words. Optimising your website involves assigning key words to each page. So if done right this can have a massive impact on the amount of traffic driven to your website – and in turn the amount of customers you have. It is essential for natural growth of your ranking in a search engine. SEO keywords - Focus on good phrases Key words are used a lot but in actual fact key phrases can be of more help. A single word is not a strategy to be employed. It’s easy to get caught up in all the jargon; keyword creation should start simply with answering the question of 'What products or services do you sell?' For example: If you sell cat food online, the root words cat and food alone would be very poor keywords because on their own, neither cat nor food do a good job at describing what you sell. Though this example makes it obvious, many times we have to fight through our urge to include those larger, broader root keywords. SEO Keywords – Be specific If you use just one key word for your website, for example an online shoe shop. Getting the word shoes highly ranked may be at the top of your list of marketing objectives. And yet this would probably not be a profitable keyword that will funnel relevant traffic to a site. This is because, from a natural SEO perspective, you are unlikely to rank highly for this term unless you are a massive, highly authoritative site—or fortunate enough to be, as Google rewards keywords that match website addresses. In this instance it's best to go after more specific key words such as high-heeled shoe or strappy sandal. The competition for these more specific words is less intense, but also from an SEO perspective those more specific keywords are going to have a significantly higher conversion rate to purchases on your site. SEO Keywords - Using Google's Wonder Wheel A secret of one of one of the most popular search engines: Google’s Wonder Wheel. This has only been around for about 12 months, and is not the most obvious search tool to use. The wheel can be used by typing in a search and then selecting 'Wonder Wheel' under the filter options (on the left-hand navigation). What you can now see is a visual representation of the way that Google groups together keywords. This alone can become the basis of your SEO keyword research. SEO Keywords - Repetition Repetition is great, as long as the meaning of the phrase as a whole is sufficiently varied. In other words, cat food and cat food online are basically the same, and the content that one might expect to find associated with both keywords is the same. However, cat food reviews and cat food comparison indicate somewhat different content and therefore are suitable to be used in together as keywords. SEO Keywords - Guiding Your Content Strategy Keywords should guide your overall content strategy. Traditionally we think about content and key words, we build a website, and then launch a SEO marketing campaign – this can limit the success of the website. It is better to think about it as a circular process; since our keyword research reflects both what users are seeking and the way that the search engines 'think' about keywords, we let that help to drive our content strategy. In turn your website will be rewarded with higher rankings, greater traffic, and a higher ROI from our marketing efforts
Ready To Talk

Choose a better website

Give us a call on 01952 897444. Alternitavely, drop us a message.

Drop us a message →