How to Drive More Traffic to Your Website

How to Drive More Traffic to Your Website

Posted On: Apr 05, 2011 By

For many organisations, Twitter has rapidly become an crucial part of their business plan. The goal of Twitter isn’t necessarily to spend all of your time trying to get followers. Undoubtedly, that's important, but the value-and consistency-of your tweets will have a long-term impact on how much traffic will be driven to your site. If you’re building your company or you’re launching a start-up, you’ll need to target potential consumers who may have never heard of you in order to draw attention to your brand. 'The biggest unused Twitter resource for small business owners is the function,' says Alexis Wolfer, founder and editor-in-chief of 'You can search for what people are talking about in real time, which is very powerful. I can search for 'drugstore mascara' and see the people doing anything using those words. So if someone is at a drugstore wondering what mascara to buy, I can say, 'Hey, did you see this article we wrote on the best drugstore mascaras?'' Getting retweeted is the goal of any good social media manager. Try to find something new, interesting, or funny to say. It doesn’t have to be about your product or service in particular, but it should be well thought out and cautiously designed. A tweet with typos or factual errors will make people think twice about clicking to your site.

How to Drive More Traffic to Your Website: Facebook

If your company doesn’t have a Facebook page, it’s about time it did. With about 500 million users, there’s really no better platform to drive traffic to your site. Consider that even if you get just a tiny percentage of Facebook users to look at your page, you have a good chance in driving a fair amount of traffic. In addition to the page details that list your company’s address and website address, you need to utilise the Like and Feed tools to get as much traffic to your site as possible. To get people to interact with your Facebook page, you need to create a virtual dialogue that involves as many people as possible. Questions are a great source of interactivity.

How to Drive More Traffic to Your Website: Blogging

No matter what service or product you offer, a blog will help drive traffic to your site. Blogs are particularly beneficial to get traffic from returning customers because you should have new content to offer, even if your product or service hasn't changed at all. Here are a few ways that blogging helps drive traffic to your site: Intimacy - Blogging can make your relationship with your customers far more intimate, and will help increase the amount of loyalty from customers. Building Community - When you blog, you identify your areas of expertise, but you also attract the relevant customers to your company or brand. Customer Research – Readers will without doubt leave feedback in the form of comments and e-mails. It’s a great way to understand who is reading your blog and what they’re interested in.
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