A significant victory has been made by Google that sees the search engine giant take back 32 domain names that capitalised on web users misspelling its web address, including Gougle.com and Go0gle.com.
It has been reported that Google filed the complaint against the Hong Kong-based operator in January this year. The company claimed to own the domain names that were all derivatives of Google.com.
Many organisations buy up domain names that are obvious variations of popular web addresses – as these are often misspelled by internet users.
Therefore giving the opportunity to capitalise on the web traffic that accidently finds itself directed to these similarly named pages, directing them to other content.
The Hong Kong organisation has remained unnamed, and has not submitted a response to proceedings.
The National Arbitration Forum has stated that all 32 domain names should be transferred back to Google with immediate effect.
Under the Internet Corporation for Assigned Names and Numbers (ICANN) rules it was decided that all domains met the requirements to pass over to Google.
A key requirement of the ICANN rules that domain names must not be “confusingly similar to a trademark or service mark” of any other organisation.
See below is the list of 32 domains transferred to Google: