If you have arrived from our email, we are going to go into a little more details to what you will see in the Acquisition > Overview menu item in your Google Analytics account.
For everyone else that has joined us, welcome. We have been talking about an easy way to see where your web traffic comes from, using Google analytics, if you aren’t on our mailing list, you can signup bottom of the page to get the latest in web design and marketing tips.
If you login to your Google Analytics, go to the acquisition menu item > overview, you will be able to see various sections showing your website traffic, but before we look at the different elements on the page, we should mention that you can change the date range for the data displayed from the top right of the page, (by default it will be set to the last 30 days).
The Lovely Pie Chart
This lovely pie chart shows a quick, visual breakdown of how the traffic sources break down, if you aren’t sure what each of these are, read on, otherwise you can skip to the next ‘The Fancy Graph’.
- Direct – When someone that has come directly to your website through typing in your website address.
- Organic – When someone comes to your website through a search engine from the ‘natural’ results.
- Paid – When someone comes to your website through paid marketing, like Google Adwords.
- Referral – When someone comes to your website through another, this is normally a link to your website.
- Social – When someone visits from a social media site.
- Email – This is traffic from emails, for those of you that run email campaigns.
- Other – Some of you might see an ‘other’ reference, this is uncategorised traffic by Google, that normally comes from third party paid advertising.
In this example, you can see the two biggest sources of traffic are Direct and Organic.
The Fancy Graph
The fancy graph shows how many ‘sessions’ (or visits) to your website, over the set time period, with each point on there showing one days worth of traffic.
The table at the bottom of the page might look quite complicated, with a lot of information to digest, but if we break down the different sections it should be easier to understand.
The table at the bottom might look quite complicated, with a lot of information to digest, but if we break down the different sections it should be easier to understand.
Acquisition – this is the number of people that visited your website, the filters on this are:
- Sessions – as we mentioned before, sessions = visitors.
- % New Sessions – the percentage of the sessions that haven’t visited your website before.
- New users – the number of people who haven’t visited your website before.
Behaviour – this is how the visitors used your website.
- Pages/Session – this is on average, the number of pages each website visitor looked at.
- Bounce rate – the percentage of people who only viewed one page before hitting the back button.
- Avg. Session Duration – on average how long each person spent on the website.
You can easily change the order of the information by clicking on the individual sub-heading (e.g. Sessions), and the data breakdown by clicking on the accumulated number under the sub-heading.
Now if you are saying, ‘what about the Conversions graph and section in the table?’, this briefly is where successful completions of customised goals are shown, you can set these up in Google Analytics, but that’s a story for a different time.
If you would like to learn more about customised Google conversions or if there are any other tips you would like, get in contact with us, and you could be lucky enough to have your suggestion featured in one of our future email tips.