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October 7,2021
The Press Release
by
Isev Team
The humble press release began its life in 1906, the first ever press release was sent out following a Pennsylvania railroad accident by Ivy Lee.
The logical move by Ivy Lee to send out a press release was decided with the rationale that journalists would want information about the railroad accident. By giving them what they wanted in the form of a press release, the story could be controlled.
The desire to ‘control the story’ has not changed in recent years, however in the last 105 years the press release has seen some major changes.
The press release is adaptable and versatile, it has become a key communication tool that can be useful in many different PR, marketing and communication challenges. To name a few; to keep up with disclosure requirements, a launch, producing credibility with content. Online PR; directing traffic to a website, increasing search engine optimisation and creating awareness among online media.
From humble beginnings, it has been argued by many a PRO that the press release is one of the most powerful and important tools they have. It has evolved from a traditional media relations tool, to being essential for online PR – when used as an interactive web page, when links and tags are added, it can deliver great results from many different platforms and devices.
And why has the press release lasted this long – and still thriving and evolving – because it creates a stream of news and information, with no middle man, that goes directly to the journalists.
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September 2nd, 2025
PPC in 2025: Why Your Business Should Consider Using Google Ads
Google Ads remains a powerful and constantly evolving solution. It's an great tool for businesses that want to be seen, stay competitive, and achieve tangible growth
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Editing Magento 2 Mega Menu with Venustheme
To edit your the Mega Menu, using the Venustheme extension in Magento 2 To get to the menu, you will need to go to the lef thand navigation and Venustheme > Manage menus. Select menu you want to edit. If you have a separate mobile and desktop menu, they will both need to be updated. … Continued
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Upgrading Magento 2.4.5 to 2.4.6
Magento is one of the most powerful and flexible ecommerce platforms available. For store owners currently on Magento 2.4.4, moving to version 2.4.6 is more than just a recommended upgrade—it’s a necessary step to keep your business safe, compliant, and competitive in an evolving digital environment.
Isev Team
June 11th, 2025
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