Business Marketing Strategies

Telford Marketing

Being visible to your target customers, both online and offline is absolutely crucial. Customers need to be able to find you across multiple channels, from search engines to advertising, and even offline marketing can be a massive benefit.

Telford-marketing
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Strong digital marketing is crucial

Digital marketing

Getting new customers is crucial for any business today. Digital marketing helps your customers find you, engage with your brand, and take action.

Here’s how we can help…

SEO (Search Engine Optimisation):

Optimise your website to appear higher in search results and attract more visitors.

PPC (online advertising):

Targeted campaigns that deliver results and help you reach your audience.

Communications:

Targeted email campaigns that keep your customers, both existing and new in the loop.

CRM Tools:

Manage customers and campaigns with tailored CRM tools

Social Media support:

Account setups, content creation, strategies and more to grow your social presence.

Website Development & Optimisation:

We build and optimise websites to ensure they look great, are functional, and easy for both your users and for you.

Leon and his team have been absolutely fantastic in supporting my new mental health business. Communication with them has been great, very responsive, and quick to answer any questions. The relationship feels very personal and I have seen a genuinely increase in traffic and business.


AG & Co Health

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Track. Measure. Grow

Reporting and insights

Understanding your marketing performance is key to making the best decisions for your business. Get monthly reports for your marketing, including SEO and PPC results. We can also set up tracking tools like Google Analytics and Google Search Console so you can monitor traffic, engagement, and more for your business.

Your brand reputation is everything

Reputation and Communication

Your company’s reputation is everything and requires clear messaging, consistent communication, and a strong online presence that builds trust and credibility with your audience.

We can help you develop your brand tone/voice, maintain a positive reputation online and more. Whether it’s through social media, review management, or email communication, we can help elevate your reputation.

Learn more about branding →

Reputation-communcation
Time, interaction & location

Turn interest into action

Consider this rule a framework to guide how you engage with your audience. It’s all about time, interactions, and location.

7 hours of engagement: this is the total time customers spend consuming your brand’s content – this could be videos, blog posts, podcasts and more.

11 touch points: This is the number of times a customer will interact with your brand before making a purchase. For example, social media posts, newsletters, website visits.

4 locations or platforms: This is where your customers interact with your brand. That could be your website, social media, email marketing and more.

The takeaway is that for customers to take action with your company, they must first have that time and interaction. Which is why marketing in a range of places (both offline and online) is so important.

Reach your audience in the real world

Offline Marketing

Offline marketing is just as important as digital; it broadens your reach to attract a broader range of customers.

From branded merchandise and printed materials to in-person events and community engagement, offline marketing helps you connect with your audience in ways that feel real and personal. Reach your audience in the real world and watch your online marketing and business grow.

Offline marketing
Offline marketing

Get help with

Brochures, flyers, and business cards

Trade shows and brand promotions - Get help with event signage and more.

Custom items that promote your business and leave a lasting impression.

Billboards, radio, and press campaigns to reach your local audience.

Items designed to boost brand awareness, attract attention, and reach more people quickly.

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A strategic combination of marketing

How Can I Get More Customers for My Business?

Attracting more customers starts with being seen in the right places and providing meaningful ways for people to engage with your brand. A strategic combination of both online and offline marketing can be a great place to start reaching your audience.

  • Use a range of channels—social media, search engines, email campaigns and more to meet potential customers wherever they are.
  • Offer promotions, or valuable content that encourages people to connect with your business.
  • Share customer testimonials reinforce confidence in your brand.
  • Make it easy for prospects to discover, explore, and engage with your business online
  • Encourage satisfied customers to share their experiences

Reach multiple touchpoints

Multi-Channel Marketing

Marketing today goes far beyond simply being “present” in one place. Customers now interact with brands across search engines, social media, email, events and more. A multi-channel approach ensures your business is not only visible but also memorable across multiple touchpoints.

Some benefits of multi-channel marketing:

  • Expand your Reach: Connect with your audience wherever they are, online or offline.
  • Build a consistent brand: Strengthen and reinforce your brand across all channels.
  • Enhance your Engagement: Provide multiple ways for customers to interact with your business
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Offline and online marketing

Creating a customer journey

Offline marketing doesn’t replace digital—it amplifies it and works hand-in-hand. For example, hosting an event can generate social media buzz, with attendees sharing stories, tagging your business, and expanding your online reach. Similarly, printed materials like flyers can include QR codes or links that lead potential customers directly to your website or online store, creating seamless opportunities for digital engagement. These contacts can then be nurtured through email campaigns or other digital channels.

The key is that all your marketing should work together.

By combining offline and online efforts, you create a customer journey where people discover your brand both in the real world and online.

Ready To Talk

Choose a better website

Give us a call on 01952 897444. Alternitavely, drop us a message.

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