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Logo design – more important than you think!

by: isev

on: 29th July, 2011

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A company logo plays a vital part in promoting an organisation’s brand. It identifies a brand by a simple image, which makes an organisation instantly recognisable, whilst also giving consumers something simple to remember it by. A brilliant logo design will not only attract consumers, but also create a first impression.

A professionally designed logo can improve an organisation’s image, attract attention, create demand and show credibility. The simple logo can therefore be a huge asset to an organisation.

A professionally designed logo sends out a message to prospective consumers. The logo needs to be memorable but also unique and easily identifiable with the brand. This will make it easier for the targeted audience to recognise the logo.

To ensure the success of a logo, it must be linked in with the organisation’s commercial design and marketing. Bringing all these elements together is essential to build a trade name that is unique in an over crowded market.

A logo can be used to create a good reputation, representing what an organisation stands for. From reputation, to attracting consumers, to simply looking professional – the logo is incredibly important. Get it right, and reap the rewards, but get it wrong and it can damage a brand. It ‘s a difficult and time consuming job, and often a great idea to get professional help.

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