Design, Development & Production
Ear 2 Beer National Campaign
- Create an engagement campaign aimed at farmers and agronomists to encourage sign up to a competition
- Design & produce campaign material for the competition including:
- Advertising: Key visual representation of the competition encouraging people to visit the website to sign up for the competition. Online and offline advertising used in various agricultural media
- Email: HTML email campaigns for client and media use to drive traffic to the website to encourage sign up to the competition
- Website: An online platform to highlight the competition, sign up entrants, encourage engagement on product use and in-season feedback / advice, and share opinions of farmers and agronomists with others.
- Direct mail: Beer mat with key visual and messages for sending to clients database and inserting into media aimed at raising awareness of the competition and encouraging sign up.
Following the initial brief, we brainstormed as a team to create a number of design concepts which were then presented to the client. Once we had finalised the concept, we used our technical expertise to roll out the campaign to all channels including a highly engaging and modern website using the latest technology and design.
Highly engaging campaign with high sign up rates and website traffic. Insights for our client on seasonal trends, product use and farmer challenges.