- Have a Wide Reach
Email marketing can reach a wide audience in a short period of time and allows recipients to immediately act on messages. Campaigns can be implemented and executed with minimal cost and resource and have high Return on Investment.
- Maximise Return-on-Investment
Email marketing is much more cost-effective than traditional direct mail marketing where additional costs are incurred (print, postage etc). Email marketing is faster and allows links to be embedded in messages, driving website traffic and providing valuable and measurable tracking of your campaign. You can attribute actual costs vs return to an email campaign.
- Improve Brand Awareness and Customer Relations
Regularly delivered emails with effective subject lines, messages and branding reinforce company and product awareness. This leads to increased brand recognition and sales.
- Provide Measurable Results
Email marketing can be measured in detail through open rates, click-through and conversion rates to evaluate the success of campaigns. The data allows companies the opportunity to learn and adjust strategies to improve future results.
- Highly Customisable
Using a customer database, email marketing campaigns can be customised with specific customer data making it more personal to the recipient. They also allow for targeted mailing to specific recipient groups (segmentation), for example, by area (postcode), gender, age, and other parameters. You can send multiple email campaigns with different messages to different audiences very easily.
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