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Difficult conditions lead investment banks to focus on Mobile Application market

by: isev

on: 13th September, 2011

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This week has seen the launch of Deutch Banks ‘app
or application released, which will give research, offers, trading and
services, modelled on those used for mobiles phones and tablets.

Recent years have seen many banks renew the importance of
research and new trading products. Depressed market conditions have given banks
reason to try and make up for lost revenues by using more recent technology.
Apps have been thriving in consumer markets for years and now it’s the turn of
financial services to catch up with technology and overcome potential security
problems.

Released this week after in-house testing, Deutsche’s
product will allow customers to call up an array of banking services from app’s
which offer trading commentary’s and post-trade services to the already
established Autobahn platform for algorithms and numerous trading tools.

“The Autobahn Mobile
Application
Market makes the complex simple, significantly upgrading the
experience for our clients with a powerful search engine and an intuitive
layout,” said Serge Marston, head of ecommerce sales at Deutsche Bank. “In time
we believe this kind of service will be ubiquitous across the financial industry.”

Mr Marston also said that the Dodd-Frank reforms, with an
emphasis on transparency, were leading to an enlarged demand for such tools.

Citigroup, Barclays, Nomura and Morgan Stanley has already
begun allowing clients access to banking services through mobile devices.
Morgan Stanley Smith Barney recently allowed its brokers to use Twitter, a
social networking tool, to correspond with clients.

Recent years have seen many banks renew the importance of research and new trading products. Depressed market conditions have given banks reason to try and make up for lost revenues by using more recent technology. Apps have been thriving in consumer markets for years and now it’s the turn of financial services to catch up with technology and overcome potential security problems.

Released this week after in-house testing, Deutsche’s product will allow customers to call up an array of banking services from app’s which offer trading commentary’s and post-trade services to the already established Autobahn platform for algorithms and numerous trading tools.

“The Autobahn Mobile Application Market makes the complex simple, significantly upgrading the experience for our clients with a powerful search engine and an intuitive layout,” said Serge Marston, head of ecommerce sales at Deutsche Bank. “In time we believe this kind of service will be ubiquitous across the financial industry.”

Mr Marston also said that the Dodd-Frank reforms, with an emphasis on transparency, were leading to an enlarged demand for such tools.

Citigroup, Barclays, Nomura and Morgan Stanley has already begun allowing clients access to banking services through mobile devices. Morgan Stanley Smith Barney recently allowed its brokers to use Twitter, a social networking tool, to correspond with clients.

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